CIPR PRide 2013: Four reasons why an award win is something to be very ‘PRoud’ of

This week, the Chartered Institute of Public Relations has announced that award entries are now being accepted for the 2013 PRide Awards, the tenth annual awards event to be run by the CIPR.

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The awards recognise the achievements of outstanding public relations practitioners, and their demonstration of best practice, in regions throughout the UK. Celebrating the best PR and communications campaigns and teams, the CIPR PRide Awards represent the best, most creative and most effective public relations work across the UK.

And we’re delighted to say that it’s an event that we know a lot about here at Plum Communications & PR, after achieving success at PRide for the past two years running.

Plum's Karen Morledge and Ben Veal proudly display their 2012 award wins.

Plum’s Karen Morledge and Ben Veal proudly display their 2012 award wins.

In 2011, we were named a finalist for the ‘Internal Magazine or Publications’ category for our work with Merlin Housing Society. We followed that success up last year with two award wins: a finalist award for our Account Manager Ben Veal, who fought off tough competition to be named runner-up for the ‘Outstanding Young Communicator’ accolade, and the silver award for ‘Outstanding Small Consultancy’, an accomplishment that we are still smiling about months later in light of the many other great small PR consultancies that operate here in the South West.

For us here at Plum, we believe that winning a PRide award (or two!) is something to be genuinely proud about, and to shout about loudly, for four key reasons:

An award win shines a bright light on your client campaigns, and on your achievements

Our wins last year were in recognition of the wide range of dedicated marketing and PR campaigns that we have delivered as an agency for both public and private sector clients across the South West, including Spectrum Housing Group, Summerfield Developments, Amethyst Systems and North Somerset Council. Our award wins not only put us in the spotlight as an agency, but also raised awareness of our clients – which they, of course, were very happy about!

An award win gives you a competitive advantage

As an agency, we are deeply proud to be linked with the CIPR, and to strictly abide by the CIPR’s code of conduct, delivering work of the highest standard to our customers with integrity. Our PRide award wins are a demonstration of our commitment to the PR industry, and to playing a role in promoting the high standards that all clients should expect to receive from an agency. In a crowded marketplace, we have found that new clients have been very receptive to learning more about the work of our Chartered Body at pitch stage, and what that means to the work that we will be able to deliver. Being able to talk about our award wins has stood us in good stead against our competitors – which is rather nice.

An award win shows just how valuable your public relations work is to the industry

Winning any award is something to be proud of, but a PRide award is truly special, as it is voted on by a panel of your peers within the PR industry. The judging process for last year’s PRide Awards was rigorous with a national panel of industry experts assessing the shortlisted entries and choosing the winners. The 2012 Chair of Judges, Gill Dandy FCIPR, Senior Consultant at The Centre for Strategy and Communication, and Chris Genasi FCIPR, Senior Consultant at APCO Worldwide, all assisted in ensuring a fair and consistent judging process. Winning an award at PRide is a clear demonstration that the work that you are producing, whether agency-side or in-house, is valued by, and making a positive contribution to, the industry as a whole.

An award win gives you a chance to look your best in front of the cameras!

Admit it – we all like getting dressed up and looking our best once in a while. Attending the PRide Awards each year is a great opportunity to don the evening wear and network with others within the industry – and if you win, many, many photos will be taken on the night of you with your trophy. Remember to smile brightly, as you’ll be looking at those photos for a long time to come!

To find out more about the 2013 PRide Awards, and to enter, visit http://www.cipr.co.uk/content/events-awards/pride-awards. We’ll certainly be looking to repeat our award success in 2013 – and we hope to see you there.

Ben Veal MCIPRThis article was written by Ben Veal, Senior Account Manager at Plum Communications & PR. Ben joined Plum in April 2012, and works with our clients at a strategic level to co-ordinate and deliver consumer and business projects and campaigns for a diverse range of businesses in both the public and private sectors. A finalist for the prestigious ‘Outstanding Young Communicator’ award at the 2012 CIPR West of England PRide Awards, Ben specialises in social media marketing and helping businesses engage directly with their customers through the use of robust and strategic digital campaigns. Read more about Ben and follow him on Twitter @BenVealPR.