Over 110 business leaders and digital media professionals attended eCommerce South West at the Paintworks in Bristol to learn about the latest trends in eCommerce from nine of the sector’s brightest minds.
Delegates came from as far afield as Torquay and London to hear presentations by the leading eCommerce experts including Matty Curry, Head of eCommerce at Bath-based online retailer Lovehoney. The £60m-turnover company this year received a Queen’s Award for Enterprise.
Other keynote speakers at the one-day event included Lee Grogan, Senior Enterprise Consultant at Optimizely, one of the world’s leading online experience optimisation platforms and Lukasz Zelezny, Head of Organic Acquisition and uSwitch.com. Several members of digital agency Evosite, the event’s organiser, also spoke on topics covering UX, development and PPC advertising.
Exhibitors at the event included global brand Google, who’s AdWords specialists were on hand to give expert advice for maximising PPC spend. Additional exhibitors included the online review community Trustpilot; digital agency Evosite; specialist digital recruitment consultancy ADLIB and data validation provider PCA Predict.
James Shakespeare, Founder and CEO of Taunton based Evosite, commented:
“The focus of this event was to provide practical advice, as well as inspiration, to anyone looking to grow, improve or refine their online experiences.
“Our speakers certainly delivered on all fronts and in the space of a single day we explored a whole host of topics from the opportunities presented by augmented reality, to the importance of UX. All contributors agreed on the importance for businesses truly understanding their customers’ needs, and their customers’ behaviour. It is this insight that underpins success online.”
Ben Roberts, Marketing Strategist from Heinnie Haynes added: “Would I go again? In short, definitely. I am very much still a sceptic of free events, but this far exceeded the quality of some events I have attended and paid for, and frankly next time I would be willing to pay.
“It was set up professionally, and was well organised with good speakers, speaking on a good range of topics, all of which I took something away from. Is that not the ideal conference?”
Matty Curry, Head of eCommerce at Lovehoney, commented: “It’s a pleasure to contribute to an event that reflects the strength of the eCommerce sector here in the South West. There’s a wealth of talent in the region and events like eCommerce South West provide a valuable opportunity to share ideas and experience.”
eCommerce South West made its debut appearance in Bristol in 2013. To register your interest in the event planned for April 2017, please visit: www.ecommercesouthwest.co.uk. Follow @eCommerceSW and #ecomsw for updates.