Six weeks have now passed since I joined team Plum; and I felt it was time for me to reflect on the new world I have joined – and my; it’s been busy!
I have attended breakfast meetings, PRCA training courses, networking events and been involved with several new client meetings. It really has been a rollercoaster of a ride; constantly learning, reading, writing and digesting news and information. My best friend has been my invaluable notebook; I have ideas springing into my head on an hourly basis, therefore my notebook has been by my side every day, without fail.
There’s been juggling of new projects, going to client meetings, reading through training documents, and lots of new business calls. I have been fuelled by coffee (freshly ground I might add from our lovely machine!) from the moment I step in to the office to the moment I leave; but I wouldn’t have it any other way. Mornings are spent checking the papers, websites and social media feeds, discussing news stories with my colleagues and getting our creative minds flowing for our accounts. I have learnt that keeping up to date with industry news and trends is vital, and that being familiar with the media outlets we work with is so important as they too are fundamental in the PR world.
When I ask my friends and family about what they think I do, they seem to picture ‘Bridget Jones’ attending parties, generally having a good time and mingling; but they don’t fully appreciate or understand the power and importance of having good PR. It is only when people understand PR they can truly see its value.
I have learnt that PR is fundamentally about reputation, creating and sharing news, which makes it more valuable and credible than advertising, but also the importance of ensuring that the PR work we do for our customers is aligned with their marketing and business strategies, the two go hand in hand.
PR can have a stigma attached to it; but it’s about educating people to understand that it is so much more than writing a press release to the media in the hope they will print a story. It’s about thinking: ‘Who is the customer, what tone of voice does my customer have, what makes my customer unique, what potential issues could arise and how can I make my customer famous not infamous?” This is something that the team at Plum are successful in achieving; curating and creating stories and building a reputation worth shouting about.
I’m sure the next six weeks will also be crazy busy and sponsored by my favourite coffee with the run up to Christmas, but I’m ready. Bring It On!!!
If you would like to learn more about what Plum can do for your company, please do get in touch. We don’t charge for a chat. Whether you want to launch something new, attract more customers, or manage, change or raise your profile, we can definitely help. Contact firstname.lastname@example.org or call me on 01934 812323 and I’d be only too pleased to visit you and discuss how Plum can help your business.