Plum to provide North Somerset charity a year’s free PR and marketing

Plum Communications & PR have announced the winner of their recent charity competition to identify a local charity to support for a year as Broadway Lodge; a specialist treatment centre for addiction based in Weston-super-Mare. 

Plum director, Karen Morledge, meets with Broadway Lodge Chief Executive, Brian Dudley at Broadway Lodge

Plum launched the competition via social media channels in January and invited organisations across the Somerset area to nominate themselves with a 200 word application.

Entries were then shortlisted to five organisations and a public voting system via Plum’s website was created where people had five days to cast one vote for their chosen charity.

Over 780 votes were registered in just five days and Plum are delighted to announce the winning charity, with over 45% of the votes, as Broadway Lodge.

Broadway Lodge, will gain pro-bono (free) PR and marketing guidance for a year. The support will include news releases, social media support, general advice and consultancy to support the charity with in meeting their objectives.

Chief Executive, Brian Dudley, is thrilled with the win. “This has come at the perfect time as Broadway Lodge is celebrating 40 years of delivering successful addiction treatment programmes in 2014 and what better way for us to benefit from such expertise to help us shout about it!

“Plum Communications & PR have an enviable reputation and colleagues and I are extremely grateful to everyone that voted for us in the competition.  I am sure that our relationship with Plum will be fantastic as they help us to overcome our greatest challenge; overcoming the stigma that so many people associate with our work.”

Front row; Plum director Karen Morledge, Broadway Lodge Chief Executive, Brian Dudley and Karen Kirby, Marketing Manager for Broadway Lodge

From the original applications received, the other charities that made the shortlist were: Charlie Derrick Music Foundation, Canine Partners, Penny Brohn Cancer Care, and Somerset Community Care Matters.

Director of Plum Communications & PR, Karen Morledge, was glad the vote was taken out of her hands. “I recognise how difficult and financially constraining it is for charities to promote themselves and realise for many, having the services of an agency such as Plum is a real luxury. I wanted to give something back to the community who have helped towards making Plum the successful brand it is today and offering pro-bono PR and marketing support was a great way to achieve this.

“I was overwhelmed by the amount of charities that had nominated themselves to be considered and I was pleased I didn’t have to make the final decision! My colleagues and I at Plum are very excited at the prospect of working with Broadway Lodge and we have many ideas already about how we can support them this year and we can’t wait to get started”


Notes to Editor

Photo one: Plum director, Karen Morledge, meets with Broadway Lodge Chief Executive, Brian Dudley after naming Broadway Lodge the winner of Plum’s charity of the year competition for 2014.

Photo two: Front row; Plum director Karen Morledge, Broadway Lodge Chief Executive, Brian Dudley and Karen Kirby, Marketing Manager for Broadway Lodge. Back row: Plum’s Angela Cassidy with Becky Cropley and Jessie Hulme from the team at Broadway Lodge.

About Plum Communications & PR

Plum are an award-winning integrated communications agency that gets results, an experienced and multi-award winning marketing, communications and public relations agency based in Somerset.

We provide strategic and creative public relations campaigns that get results. Whatever your message, we’ll help you communicate with the people that you want to reach; customers, staff and stakeholders.

Our clients range from SME’s in the South West to large public sector organisations, and we specialise in working in the housing, property, economic development and tourism sectors.

For more information please visit

About Broadway Lodge

Broadway is a non-profit making organisation and registered charity, providing residential treatment, counselling and support services for alcoholism, drug addiction, eating disorders, co-dependency, gambling and gaming both to individual sufferers, concerned others and professionals.

Established in 1974 the centre has helped thousands of people throughout the UK and overseas to establish a quality recovery and live a more fulfilled life. As the first in this country to provide treatment based on the Minnesota Model, the organisation has had more experience than any other in the country at working with this effective programme.

For more information visit

For all media enquiries, please contact:

Angela Cassidy at Plum Communications & PR 01934 812323 /