How can the seasons help you to get more from your PR?

Public Relations, by its very definition, is about the planned and sustained management of your brand reputation. This means giving consistent and targeted messages throughout the year and not a one hit news release when you ‘feel’ you have something to say. There is a rhythm to generating content based upon the ebbs and flows […]

My first six months in PR

I can’t quite believe I have now worked at Plum for six months; if the first six are anything to go by, I’ll blink and it will be time to write about my first year in public relations (PR). I’ll jump straight in and say that, so far, my favourite thing about being at Plum […]

Case study: Weston BID

In 2016, Plum were appointed by the Town Centre Partnership in Weston-super-Mare to produce a communications strategy for Weston-super-Mare’s Business Improvement District’s (BID) renewal. Plum also undertook the delivery and implementation of the communications plan from April to December 2016. Weston Business Improvement District has been in operation since 2012 and was due to end in […]

Why is great content so important?

“I just can’t write about myself!” I hear this exclaimed a lot. Often followed with “Oh, I’ll just write some bullet points and add them to my website”. But what you say and how you say it, matters for your business. So why is great content so important? In today’s digital world, your customers are […]

PR consultation offer

Public Relations (PR) is more than just writing great news releases. It’s understanding your business, knowing who your customer is and how to engage with them. Get this right; grow your business. Plum deliver PR consultancy for some of the best businesses in the South West and you can benefit from this too. We are […]